You’re a small Blog owner who’s been struggling to keep up with the competition. You’ve heard that writing long-form blog posts is a great way to improve your blog ranking, but you don’t have time to write them all yourself. What can you do?
Or you don’t write long-form content because you’re worried that it won’t be well-received by your audience. you’re afraid that your readers will be bored or that you won’t have enough to say.
But the truth is, long-form content can be a great way to connect with your readers and provide them with valuable information.
In this Long-Form Article, we’ll discuss the benefits of long-form content, how to write it the right way, and how you can take advantage of artificial intelligence to write a long-form blog post in 10 minutes.
What is long-form Content?
Long-form content is a comprehensive piece of content that covers all aspects of a topic. It could be a 2,500-word article or a 2,500-word research paper etc…
Some Types of long-form pieces:
- How-To Blog Posts
- Tutorials
- Research-paper
- White paper
- Complete Guides
- Case studies
- Product Reviews
Why long-form content is important?
Long-form content is important because it allows readers to deep dive into a topic and learns all they can about it. It’s the perfect way to get all of the details that you might miss with short-form content.
With long-form articles, you can explore all sides of an issue and really understand it from every angle. You can also find new perspectives that you may have never considered before.
In addition, long-form content is a great way to build trust with your readers. When you take the time to write in-depth articles, readers will know that you’re an authority on the topic and that they can rely on you for accurate information.
As a result, they’ll be more likely to keep coming back for more great content from you.
What are the benefits of writing a long-Form Content?
As a content marketer, you’re always looking for ways to improve your content and reach a wider audience. One way to do this is to focus on long-form content.
Here are some benefits of writing long-form content:
Build your brand authority
When you produce long-form content, you have the opportunity to establish yourself and your brand as an authority in your niche.
By delving deeply into a topic and offering insights and perspectives that are both well researched and thoughtfully presented, you can win the respect of your readers and position yourself as a go-to source for information and advice. In today’s competitive marketplace, differentiating your brand is essential, and long-form content can be a powerful tool for achieving that goal.
Of course, creating high-quality long-form content is not easy. It requires time, effort, and expertise. But the rewards can be well worth the investment, both in terms of building your brand and increasing your bottom line.
It performs better in search engines
When it comes to ranking on Google, long-form content performs better. That’s because Google’s algorithms are designed to favor articles that are comprehensive and thoroughly researched.
In addition, long-form content gives you the opportunity to include more keywords and key phrases, which can further improve your search engine visibility.
So if you’re looking to improve your website’s organic search, focus on creating a long-form piece that will really wow your readers. Your Google rankings will thank you for it.
Ok, But How long should long-form content be?
What’s The Ideal Blog Post Length For SEO?
The ideal content length for SEO is not a fixed number that can be applied universally. Depending on the industry and post type, the optimal word count may vary.
That being said, Hubspot recommends that blog posts word count have between 2,100 and 2,400 words.
Neil Patel estimates that the optimal content length varies depending on the industry, but ranges between 1,100 and 2,700 words.
Backlinko analyzed 11.8 million search results and found that the average word count of Google first page results contains 1,447 words.
So while there is no definitive answer to the question of ideal blog post length for SEO, these word count averages give us a good starting point.
Increases Engagement
Long-form Blog Post not only provides more information and value for the reader, but also gives you more opportunities to include CTAs, images, and other elements that can help keep readers engaged. In addition, studies have shown that people tend to spend more time on pages with longer articles.
More social shares
Long-form content is the key to providing an exemplary user experience on your site.
When you write long-form content, you’re providing your readers with all the information they need to become experts on the topic. This type of content is valuable and inspires users to share it with others on social media.
According to a Buzzsumo study of over 100 million articles. The analysis found that posts between 3,000 and 10,000 words in length received the most shares.
More Traffic and BackLinks
Long-form content also provides more opportunities for other websites to link back to your site. This is because you’re able to cover a topic in greater depth, which gives other website owners more reasons to link to your content.
Research by Hubspot shows that lengthier content earns more backlinks.
More long-form content = More BackLinks = More traffic
It’s simple math: the more long-form content you have on your website, the more links, and traffic you’re likely to get. This is because each piece of long-form content you create is another opportunity to rank in Google and drive traffic to your website.
Increases conversion rates
One of the best benefits of long-form content is that it can help increase your conversion rates. That’s because when you provide readers with all the information they need to make a decision, they’re more likely to convert.
According to a study by CrazyEgg, long-form content is converted at a higher rate than short-form content. In fact, the study found that long content increased conversion rate by more than 30% when sales page length increased by 20 times than previously.
The Ability to Repurpose Content
The Long-Form content gives you the ability to create more repurposed content for future posts in other content formats.
For example, you can take a long blog post and turn it into an ebook, or 10 minutes of podcasting.
How to Create a Long-Form Blog Post
1. Start By Planning Your Goals
Writing a great Long-form blog post requires planning and careful consideration of your topic, audience, and goals.
Before you even begin writing your long-form post, it’s important to take a step back and define its purpose.
What are you trying to achieve with this piece of content? Are you looking to attract more traffic to your website? Or is your goal to collect more leads?
Getting clear on your goals from the outset will help you create a more focused and effective piece of content. It will also make it easier to measure your success once the post is published.
So take the time to think about what you want to accomplish with your long-form post before you start creating content. It will make the whole process much easier and will help you create a more successful piece of content in the end.
2. Define your target audience
In order to create long-form content, it is important to know who you are writing for. Your content should be tailored to meet the needs and interests of your target reader.
What are their challenges and concerns? How can you help them? By understanding your audience, you can create content that is relevant and valuable to them.
Additionally, knowing your audience will also help you to choose the most effective tone and style for your writing.
For example, Let’s take a closer look at the audience we defined while creating this Long-Form Article:
Our target audience is small business owners who are looking to improve their content marketing strategy by creating Long-Form content.
Some of the challenges they face include:
– Not knowing how to create a long-form blog post
– Not having enough time to create quality content
– Not Knowing How to structure long-form content?
– Not seeing results from their content marketing efforts
By understanding the challenges our target audience is facing, we can create a long-form blog post that is relevant and helpful to them.
3. Choose a topic and keywords that are relevant to your audience
Now that you have a clear goal and defined audience, it’s time to start researching for a topic and keywords that are relevant to your niche and resonate with your audience.
Let me show you how to do it:
Make a list of important topics for your audience
Before you can begin to produce content that will help your business grow, you need to put yourself in the shoes of your audience:
- What topics might your target audience be searching for?
- What are the pain points that your product or content can help to address?
- What questions do potential customers always ask?
- What FAQs do you get on a daily basis?
Answering these questions will give you a good starting point for developing a list of topics that are worth writing about.
As an example, Surfer SEO is a tool that helps businesses and bloggers optimize their Content for search engines.
Some topics that would be relevant to their target audience might include:
- Blogging
- SEO
- Copywriting
- Content strategy
- Content creation
- Content marketing
Once you have your list, you can start to brainstorm content ideas that will help to educate, inform, and engage your target audience. With a little careful planning, you can produce content that will make a real difference for your business.
Research potential keywords for these topics
Before you start researching, there’s something important you need to understand first:
How intent affects keyword research. See, when people use search engines, they’re usually trying to accomplish something specific – whether it’s finding information, making a purchase, or solving a problem.
And depending on what they’re trying to do, their search queries will vary. So if you want your keyword research to be effective, you need to take intent into account.
Only then will you be able to choose the right keywords and analyze the results accordingly. Trust me, it’ll make all the difference in the world. Now let’s get started!
Google autocomplete and related search terms
One of the simplest and most effective ways you may have already thought to find potential keywords is to use Google’s auto-complete function.
To do this, simply start typing in a specific keyword related to your topic into the Google search bar. As you type, you’ll see a list of suggested search queries appear.
These are called “suggested search terms”, and they’re based on what other people have searched for in the past.
As you can see, each of these autocompletes terms is a long-tail keyword that’s highly relevant to the seed keyword we entered.
To find even more long-tail keywords, scroll down to the bottom of the page and take a look at the “Searches related to” or “People also ask” section.
Use keyword research tools
There are a lot of different keyword research tools out there, but these are some of our favorites:
- Google Keyword Planner
- Ahrefs
- SEMrush
- KWFinder
- Moz Keyword Explorer
- Keywords Everywhere
- Keyword Surfer
- UberSuggest
These tools will help you to find long-tail keywords that you can rank for, simply enter a seed keyword into the tool and run the analysis.
Google Keyword Planner, for example, will return a list of related keywords, along with some in-depth data like search volume and competition level.
You can also look for relevant content on social media, in forums, or in niche-related sites.
As you’re doing your research, be sure to take notes and save any relevant articles, data, or statistics that you come across. This will make it easier to reference later when you’re writing your post.
After choosing the topic and gathering the keywords, now is the time to tie everything together to come up with your new article idea.
Check Out Our Complete Guide: Things to Write About When You’re Struggling for Ideas.
4. Outline Your Blog Post
Now you have a clear vision of the topic and a great idea for your next article. What’s next?
The next step is to start outlining your blog post. This will help you organize your thoughts into a logical order and ensure that your article flows well.
Start by creating a basic structure for your article. Here’s an example:
- Introduction
- Heading 1 (H2)
- Subheading 1 (H3)
- Subheading 2 (H3)
- Subheading 3 (H3)
- Conclusion
Read our guide about: How to Write a Perfect Blog Post Outline in 1-minute
5. Write Your First Draft
Once you have a basic outline, it’s time to start writing your first draft.
Don’t worry about being perfect at this stage–just focus on getting your ideas down on paper (or screen).
You can always go back and revise later. Just keep writing until you reach the end of your chosen topic.
6. Craft a perfect headline
Your headline is one of the most important elements of your blog post – it’s what will draw people in and make them want to read more.
To write a great headline, start by brainstorming a list of potential titles. Then, use these tips to narrow down your options and choose the best one:
- Ask a question.
- Show them “how to” do something.
- Promise big benefits.
- Use the target keyword
- Use numbers
- Use power words
Pro tip: Use the headline analyzer tool from CoSchedule to score your headline and make sure it’s as effective as possible.
7. Write a Compelling Introduction
A great introduction is essential for a successful long-form blog post.
If your readers aren’t hooked from the very first sentence, they’re unlikely to stick around for the rest of the post. So how do you write a truly irresistible introduction?
The best way to achieve this is by starting with an interesting hook that will pique the reader’s curiosity. From there, provide some background information to give readers a better sense of what to expect from the rest of the piece. Finally, introduce your thesis or main idea.
Read More: How to Write a Great Blog Post Introduction
8. Use images and videos to break up the text
Images and videos are a great way to break up the text in a successful long-form blog post. They can help to illustrate a point, or simply provide a visual break for the reader.
When used wisely, images and videos can enhance the overall reading experience.
That said, it’s important not to overdo it. Too many images or videos can be distracting and can make it difficult for the reader to focus on the content of the post.
A good rule of thumb is to use one image or video for every 300-500 words of text. This will ensure that your readers can appreciate your visual content without being overwhelmed by it.
9. Revise and edit
A great long-form blog post is the result of careful planning, writing, and editing.
Once you’ve written the first draft, it’s important to go back and revise your work. This is where you’ll catch any typos or grammatical errors, as well as improve the overall flow of your piece.
Here are a few simple formatting tips:
- Try to keep your paragraphs relatively short and to the point. Long, rambling paragraphs can be confusing for readers and make it difficult to follow your train of thought.
- Use concise sentences to get your point across quickly and clearly.
- Clear subheadings help readers navigate your article and find the information they’re looking for.
- Include plenty of white space between paragraphs to make your article easy on the eyes.
- If you find yourself getting lost in a sea of words, take a step back and reread what you’ve written to see if there’s anything you can cut out.
10. Implement SEO best practices
following these tips will help ensure that your long-form articles are visible to potential readers and rank high on search engine results pages (SERPs).
As a result, you’ll be able to drive more traffic to your website and increase your chances of achieving your marketing goals.
Title Tag
Title tags are the clickable headlines that appear on search engine results pages (SERPs). They’re also one of the most important factors for SEO.
In order to write an effective title tag:
- Include the target keyword in your title
- Keep your title tags to around 55-60 characters
- Make sure your title tags are descriptive and accurately reflect the content of your page
- Consider search intent
Meta description
The meta description is the short snippet of text that appears under your title tag in the SERPs. It’s designed to give readers a brief overview of what your article is about and persuade them to click through to your website.
Here are a few tips for writing an effective meta description:
- Keep it to around 155-160 characters
- Use persuasive language to encourage clicks
- Use your target keyword, but don’t stuff it
- Provide a short summary
URL structure
A poorly URL structure can lead to a collapsing website from search engines. That’s why it’s so important to have a great URL structure for your articles.
- Use dashes (-) to separate words, rather than underscores (_)
- Include the target keyword in your URL
- Avoid long, complicated URLs that are difficult for users (and search engines) to read.
- Avoid keyword stuffing
Images
By optimizing your images, you can ensure that they are properly indexed by search engines and appear in relevant search results. There are a few simple tips that you can take to optimize your images for SEO:
- Provide your target keyword in the File names and Alt Text
- Lazy-Load your images
- Choose the right file format such as Webp and AVIF
- Compress images for faster loading times
Page Speed
People become more and more reliant on the internet, they expect pages to load faster. In fact, 40% of people will abandon a website if it takes longer than three seconds to load.
That’s why page speed is one of the most important factors for SEO. In addition to optimizing images Here are a few tips that you can use to improve your page speed:
- Use a content delivery network (CDN) to improve loading times for users around the world.
- Minify HTML, CSS, and JavaScript files to reduce file size and improve loading times.
- Leverage browser caching to store frequently accessed files locally on users’ computers.
If you are using WordPress, There are many plugins that can be used to improve page speed. I recommend Wp Rocket and LiteSpeed cache plugins.
As a result, you’ll be able to improve your SEO and keep potential readers engaged with your long-form content.
Internal Links
When you’re writing long-form content, it’s important to include links to other relevant articles on your website. This helps search engines index your website and understand the relationships between your pages.
- Include links to other relevant articles on your website.
- Use anchor text (text that is clickable) to link to other older articles that are still relevant to your current topic.
A Few More Tips
- Reference other articles and websites using links.
- Include social media share buttons.
- Encourage readers to leave comments and share your article.
- Regularly update your article with fresh content.
- Add an author bio to the end of your article.
- Use Surfer SEO to optimize your posts with NLP (Natural Language Processing).
- If you are a WordPress user, I highly recommend Rank Math Plugin, It will take care of all the SEO details.
11. Promoting your content
Promoting your content is essential if you want people to actually see it. You can’t just rely on SEO to rank your content because that only covers Google.
Google is great, but if you really want people to find your content, you need to put in some work and promote it! Just posting your content online and hoping people will find it is not enough.
You need to actively promote it through social media, email, and other channels. But don’t worry, promoting your content doesn’t have to be a huge time commitment.
There are plenty of simple things you can do, like sharing your content on social media or sending out an email blast to your list. Just make sure you’re doing something to get the word out there, and you’ll be surprised at how many people find your content.
Use an AI tool to write a long-form blog post faster
A lot has been said about AI tools and how they can help content creators write better and faster. But what about using an AI tool to write a long-form blog post? Is it possible? And if so, how well does it work?
I decided to find out for myself and used a jasper AI tool to write this blog post you’re reading now. Yes, that’s right, Believe it or not, 85% of the content in this article is produced by artificial intelligence and It is 100% original content.
Do you find it surprising? how would you rate the quality of this post out of ten?
Well, I’m so excited to share this new tool with you that is going to change the way you write blog posts!
How to Use Jasper AI to Write Long-Form Blog Posts in 10 Min
Jasper is a powerful AI tool that can be used to write a blog post faster and easier… It’s perfect for content creators who want to produce high-quality content but don’t have the time to do it themselves.
Jasper has over +50 ready-made templates that you can use to write content, but what we’re going to use is the document editor.
Why? Because with the document editor, you can command Jasper to write anything you want. And in just a few seconds, you’ll have unique high-quality content.
Examples of some commands:
- Hey Jasper, Write me a blog post intro that’s professional
- Hey Jasper, Write a content brief about…
- Hey Jasper, Write an outline that covers…
- Hey Jasper, Write four blog post titles based on…
- Hey Jasper, Write a paragraph of content about…
- Hey Jasper, Rephrase the content above
- Hey Jasper, Write a conclusion about the above content
NOTE: To run these commands, You must be on a Boss Mode Plan.
Here’s how it works:
- Open a Jasper account and choose The Boss Mode Plan
- Once in your dashboard, navigate to Document Editor
- Choose to start from scratch
It will open a blank document inside Jasper, you can now command Jasper to write anything you want.
For example, let’s say you want to write a blog post about the “Benefits of walking”, then you can use the following commands to write a complete blog post:
- Write an outline for “Benefits of walking”
- Write a content brief containing the above outline
- Write a list of “Benefits of walking” title ideas
- Write an Introduction Paragraph for “Benefits of walking”
- Introduce the importance of {heading 1}
- Write a list of subheading topics for {heading 1}
- Write a conclusion summarizing the talking points of the article
- Give me some FAQ ideas for “Benefits of walking”
Check out my full Jasper AI review for more information about this tool.
Or, watch this video to learn how to use Jasper Boss mode to Write a High-Quality Blog Post in 10 Min
This is just one example of how you can use Jasper to Write long-form content faster. If you want to learn more about this powerful AI tool, then I suggest you check out the Jasper website.
They have a lot of great resources that will help you get started with using AI to write long-form content.
What are your thoughts on using AI to Write long-form content? Let me know in the comments below!
Wrapping Things Up
long-form blog posts can be a great way to share valuable information with your readers, and using an AI tool to help you write them can make the process faster and easier.
In this article, we’ve shown you how to use Jasper AI to write long-form blog posts quickly and easily. So why not give it a try? You may be surprised how it can help you create high-quality content that engages your readers and drives traffic to your website.
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